Effervescent Visionary.
Tony Foster Jr. is an Oklahoma-native who's mission is to inspire the next generation of leaders. He's an incredibly talented musician, well-spoken poet, and a bold culture-setter.
With the anticipated release of his first debut album under the musical-group "Fire in Little Africa", he knew his personal brand was about to get eyes all over it... especially since the partnership with MoTown Records.
Identity Design
Our team was brought on to develop a visual identity for Tony & his brand, which promotes the message "Let your life be your response". We quickly understood the multitude of meaning behind the phrase, all of which Tony embodies and lives out for himself with hopes to inspire those around him.
Visionary. Urgency. Loving People. Polished.
These are the words that describe Tony & his brand. These are the words we used to guide our exploration.
The mark we created builds a space for Tony's bold, bright personality to shine. We incorporated clear movement forward & upward, a bright palette pulled from Aurora Borealis, as well as a hidden forté symbol to represent his musical artistry.
The use of ribbons intertwining creates an optical illusion of sorts, which speaks to Tony's love of colorful copmlexity, which is revealed through his album "Kaleidoscope".
Slick creative that moves the needle is our forté.
We leverage design to help our clients hit their goals, launch fantastic products, and engage with their customers in unexpected ways.
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